The impact of relationship quality and service quality on loyalty: A comparative study of German and South African Y consumers in the mobile phone market
| dc.contributor.author | Chiuyu, Tracey | |
| dc.date.accessioned | 2025-06-23T16:12:32Z | |
| dc.date.available | 2025-06-23T16:12:32Z | |
| dc.date.issued | 2016-01 | |
| dc.description | Masters Theses | |
| dc.description.abstract | Technology based industries have been an important driver of world commercial growth, in both developed and emerging economies. In particular the mobile phone market is an important technology-based industry but service providers can no longer rely on innovative technological developments alone as a way of building a sustainable business and are increasingly focusing on delivering quality services and building relationships as a way of attracting and retaining customers. However, given that most service providers are multi-nationals, implementing an effective and cohesive global marketing strategy is proving challenging. | |
| dc.identifier.citation | Chiuyu,T.(2016).The impact of relationship quality and service quality on loyalty: A comparative study of German and South African Y consumers in the mobile phone market.Alice: University of Fort Hare | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11837/2908 | |
| dc.language.iso | en | |
| dc.publisher | University of Fort Hare | |
| dc.relation.ispartofseries | N/A | |
| dc.subject | SOCIAL SCIENCES::Business and economics | |
| dc.title | The impact of relationship quality and service quality on loyalty: A comparative study of German and South African Y consumers in the mobile phone market | |
| dc.type | Thesis |
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