The impact of relationship quality and service quality on loyalty: A comparative study of German and South African Y consumers in the mobile phone market
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Date
2016-01
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University of Fort Hare
Abstract
Technology based industries have been an important driver of world commercial growth, in both developed and emerging economies. In particular the mobile phone market is an important technology-based industry but service providers can no longer rely on innovative technological developments alone as a way of building a sustainable business and are increasingly focusing on delivering quality services and building relationships as a way of attracting and retaining customers. However, given that most service providers are multi-nationals, implementing an effective and cohesive global
marketing strategy is proving challenging.
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Masters Theses
Keywords
SOCIAL SCIENCES::Business and economics
Citation
Chiuyu,T.(2016).The impact of relationship quality and service quality on loyalty: A comparative study of German and South African Y consumers in the mobile phone market.Alice: University of Fort Hare