Theses And Dissertations

Permanent URI for this collection

http://hdl.handle.net/20.500.11837/665

Browse

Browsing Theses And Dissertations by Subject "SOCIAL SCIENCES::Business and economics"

Now showing 1 - 3 of 3
  • No Thumbnail Available
    Item
    Factors influencing market orientation in SME computer retailers in the Buffalo City Metropolitan Municipality, South Africa
    (University of Fort Hare, 2013-11) Moyo,Hazel Nobandile
    Despite the significant contribution to socio-economic development by SMEs (small and medium enterprises), their failure rate is very high in South Africa. Adoption and implementation of market orientation has been identified by various scholars as a means to mitigate SME failure in the highly competitive environments they operate in. This study ·investigated the factors influencing market orientation in SME computer retailers in King Williams Town and East London, South Africa. The objectives of the study were to investigate whether owner/manager involvement of had an influence on market orientation in SME computer retailers, to establish whether organisational systems and interdepartmental dynamics had an impact on the customer focused culture as well as investigate whether. competitive intensity influenced the SME computer retailers to be market focused. Both primary and secondary data sources were used in this study
  • No Thumbnail Available
    Item
    The effect of perceived service quality on client satisfaction on the retail banking sector in Baffalo City, Eastern Cape, South Africa
    (University of Fort Hare, 2015-11) Agholor, Ewere Deborah
    It has been established that clients are key stakeholders in the life of every enterprise whose support should not only be cultivated but carefully oiled to maintain an enduring patronage. Expectedly how to engender clients' satisfaction has become an overarching concern for enterprises and researchers alike. For banks and other financial services providers where product offerings are virtually similar and easy to imitate, the competition to maintain clients' satisfaction is a herculean task especially with the dynamics of rapidly changing tastes and plethora of choices. The main objective of this study was to investigate the effect of perceived service quality on client satisfaction in the retail banking sector in Buffalo City, Eastern Cape, South Africa. The study employed the five SERVQUAL · model dimensions (Reliability, Tangibility, Responsiveness, Assurance and Empathy) to measure the level of service quality clients receive from retail banks. The investigation covered five main retail banks in South Africa, namely; ABSA, First National Bank (FNB), Nedbank, Standard Bank (STD) and Capitec Bank.
  • No Thumbnail Available
    Item
    The impact of relationship quality and service quality on loyalty: A comparative study of German and South African Y consumers in the mobile phone market
    (University of Fort Hare, 2016-01) Chiuyu, Tracey
    Technology based industries have been an important driver of world commercial growth, in both developed and emerging economies. In particular the mobile phone market is an important technology-based industry but service providers can no longer rely on innovative technological developments alone as a way of building a sustainable business and are increasingly focusing on delivering quality services and building relationships as a way of attracting and retaining customers. However, given that most service providers are multi-nationals, implementing an effective and cohesive global marketing strategy is proving challenging.