Factors that influence consumer willingness to buy selected processed vegetables and market penetration strategies used by processors a case of University of Fort Hare LED- LLIMA Agriparks programme, in the Amathole District, South Africa
No Thumbnail Available
Date
2015-04-28
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of Fort Hare
Abstract
Small scale vegetable farmers in developing countries face enormous challenges in trying to access markets for their produce. This is very problematic considering that the only way of
getting incomes to sustain livelihoods for small scale farmers can be through access to markets in which they can sell their produce. It is in this view that this study seeks to find out
factors that influence consumers' decision making to buy certain vegetables and to determine whether there is a potential market for the processed vegetables. This study does so through evaluating consumer perceptions about buying different vegetables and determining significant factors that influence their preferences. The study used a vegetable tasting procedure in which vegetables were prepared and presented to 50 respondents for evaluation with respect to various attributes in order to find out which attributes could affect consumer decisions. In addition to this, a survey was conducted on 200 individuals, 10 schools and I0 supermarkets in order to determine if there is a potential for processed vegetables in these markets.
Description
Masters Theses
Keywords
FORESTRY, AGRICULTURAL SCIENCES and LANDSCAPE PLANNING::Area economics::Agricultural economics
Citation
Mugande,U.(2015).Factors that influence consumer willingness to buy selected processed vegetables and market penetration strategies used by processors a case of University of Fort Hare LED- LLIMA Agriparks programme, in the Amathole District, South Africa.Alice.University of Fort Hare.