Critical success factors for the adoption and continued use of social media in teaching and learning among lecturers at a historically Black university in South Africa

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dc.contributor.authorMurire, Obrain
dc.date.accessioned2025-06-23T17:05:52Z
dc.date.available2025-06-23T17:05:52Z
dc.date.issued2016
dc.descriptionMasters Theses
dc.description.abstractThe throughput rate at South African universities has been severely impacted by the massification of teaching and learning. Emerging technologies, such as social media, have been identified as having the ability to increase student - lecturer interaction, collaboration and communication in the classroom as learners are more open to modem technologies and more eager to engage with them. Despite the benefits that social media offer in teaching and learning, few lecturers choose to make use of these tools. The purpose of the study was to provide critical success factors that will increase the adoption of social media use in teaching and learning at historically Black universities in the Eastern Cape. The unified theory of use and acceptance of technology and substitution, augmentation, modification and redefinition model were used as a theoretical foundation in this study. A quantitative survey tool was used to collect the data at one HBU in the Eastern Cape.
dc.identifier.citationMurire,O.(2016).Critical success factors for the adoption and continued use of social media in teaching and learning among lecturers at a historically Black university in South Africa.Alice: University of Fort Hare
dc.identifier.urihttp://hdl.handle.net/20.500.11837/2911
dc.language.isoen
dc.publisherUniversity of Fort Hare
dc.relation.ispartofseriesN/A
dc.subjectSOCIAL SCIENCES::Statistics, computer and systems science::Informatics, computer and systems science::Computer and systems science
dc.titleCritical success factors for the adoption and continued use of social media in teaching and learning among lecturers at a historically Black university in South Africa
dc.typeThesis

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