The information-seeking behaviour of economically disadvantaged communities :a case study of the Amsterdam community in the Mpumalanga Province of South Africa

Abstract

This study examined the information – seeking behaviour of members of the economically disadvantaged community of Amsterdam. The study involved both a qualitative and quantitative investigation of the critical factors that affected information – seeking, need, and use in the Amsterdam community. The research design included a study of various information behaviour models with particular emphasis on Wilson’s 1996 general model of information – seeking behaviour. The three factors identified by Wilson for the study of various groups’ information behaviour were personality, work – related or work – role and environmental factors. Information science researchers, in the study of rural communities’ information behaviour, have used these three factors extensively. The data collection was triangulated with the use of survey, observations, and focus group discussions and in – depth interviews. The findings show how the person, in the context of information – seeking and the role-played within a given environment, could determine information needs and use. A person in the context of information – seeking, could be a father, a mother, a group leader, a nurse or a teacher. The main elements are the situation within which a need for information arises, and the person performing a role in an environment situated within the context of information – seeking. Information was found to be a critical commodity for the socio – economic, political, and educational development of any given community. Recommendations were made that could transform the community of Amsterdam, through the provision of sustainable information.