Trust and identity management within online social networks

dc.contributor.advisorFlowerday, Stephenen
dc.contributor.authorGalpin, Ryanen
dc.date.accessioned2026-08-20T07:23:14Z
dc.date.available2026-08-20T07:23:14Z
dc.date.issued2010-12en
dc.description.abstractOnline social networking is one of the largest Internet activities, with almost one third of all daily Internet users visiting these websites. Characteristics of this environment are issues relating to trust, user privacy and anonymity. Service providers are focused primarily on acquiring users, and little attention is given to the effective management of these users within the social networking environment. This study serves to evaluate if proper identity management processes and controls are needed to protect users and their informational privacy, while establishing a higher degree of user trust for other users and the system. Design Science is followed as the primary methodology, with the final outcome being a proposed artefact. Through a detailed experiment, an evaluation of the controls and processes exhibited by Facebook and MySpace was conducted. The areas of evaluation were identified through the Vulnerability Mitigation and Assessment (VAM) methodology. The findings of this experiment, together with the secondary data reviewed, form the proposed artefact, which is a set of controls aimed at increasing trust and privacy through the effective implementation of these controls and identity management processes.,Thesis (MA) -- Faculty of Management and Commerce, 2010en
dc.formatcomputeren
dc.formatonline resourceen
dc.formatapplication/pdfen
dc.format1 online resource (x, 161 pages)en
dc.formatpdfen
dc.identifier.citationGalpin, Ryan. 2010-12en
dc.identifier.othervital:64638en
dc.identifier.otherhttp://hdl.handle.net/10353/25972en
dc.identifier.urihttp://hdl.handle.net/20.500.11837/4999
dc.language.isoEnglishen
dc.publisherUniversity of Fort Hareen
dc.publisherFaculty of Management and Commerceen
dc.rightsrights holderen
dc.rightsAll Rights Reserveden
dc.rightsOpen Accessen
dc.subjectOnline social networksen
dc.subjectData privacyen
dc.subjectGrahamstown (South Africa)en
dc.subjectEastern Cape (South Africa)en
dc.subjectSouth Africaen
dc.subjectHistoryen
dc.titleTrust and identity management within online social networksen
dc.typeMaster's thesesen

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