Browsing by Author "Chiuyu, Tracey"
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Item The impact of relationship quality and service quality on loyalty: A comparative study of German and South African Y consumers in the mobile phone market(University of Fort Hare, 2016-01) Chiuyu, TraceyTechnology based industries have been an important driver of world commercial growth, in both developed and emerging economies. In particular the mobile phone market is an important technology-based industry but service providers can no longer rely on innovative technological developments alone as a way of building a sustainable business and are increasingly focusing on delivering quality services and building relationships as a way of attracting and retaining customers. However, given that most service providers are multi-nationals, implementing an effective and cohesive global marketing strategy is proving challenging.