An investigation into the reasons behind the patterns of code switching in radio broadcasting: A case study of Muuga FM radio station in Kenya.
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Date
2015-01
Authors
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Volume Title
Publisher
University of Fort Hare
Abstract
This research attempts to identify the patterns of language behaviour in media discourse through the analysis of code switching occurrences in everyday conversational interactions. The goal of this study is to analyse code choices and the motivation behind such patterns, in order to see whether there are differences among the cases studied, and most of all, what is causing these differences in linguistic behaviour to occur. The study utilised the qualitative approach, with the case study design. Data used in analysis were collected and recorded during informal conversations by presenters and respondents in aired Muuga FM programmes.
Description
Masters Theses
Keywords
HUMANITIES and RELIGION::Languages and linguistics::Other Germanic languages::English language
Citation
Njeru,P.K.An investigation into the reasons behind the patterns of code switching in radio broadcasting: A case study of Muuga FM radio station in Kenya.Alice.University of Fort Hare.