Department of Communications

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http://hdl.handle.net/20.500.11837/551

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Browsing Department of Communications by Subject "SOCIAL SCIENCES::Other social sciences::Media and communication studies"

Now showing 1 - 6 of 6
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    An evolution of the impact of communication on service delivery and customer satisfaction in selected municipalities, Eastern Cape, South Africa.
    (University of Fort Hare, 2015) Tyebile, Sandiso
    Local government has a legal obligation and a political responsibility to ensure regular and effective communication with the community. The Constitution of the Republic of South Africa Act 1996 and other statutory enactments all impose an obligation on local government communicators and require high levels of transparency, accountability, openness, participatory democracy and direct communication with the communities to improve service delivery and the lives of all. However, this study was to assess the impact of communication on service delivery and customer satisfaction in the selected municipalities in Eastern Cape Province of South Africa. The research involved the collection of qualitative and quantitative data through simple random and convenience samplings.
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    An examination of the constitutional congruity of the current media legislation in Zimbabwe to Global Trends
    (University of Fort Hare, 2011-12) Chabwinjwa, Trevor
    The focus of this dissertation was on the nature and operation of laws and regulations that were and are still being used to limit the freedom of the media in Zimbabwe. Through a legal and political analysis of the evolution and use of these laws and regulations by successive governments in Zimbabwe, the study provides an important perspective on the struggle for media freedom in Zimbabwe. The main focus of this study was to examine the impact of media laws in Zimbabwe on the freedom of expression of its citizens. Some of the key media laws under the spotlight include: Access to Information and Protection of Privacy Act (AIPPA), the Public Order and Security Act (POSA) and the Broadcasting Services Act (BSA). The underpinning theoretical framework was informed by the Authoritarian, Libertarian and the Social Responsibility schools of thought.
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    E-Governance and Participatory Civil Engagement in Local Government: The Case of the Nelson Mandela Bay Municipality (NMBM)
    (University of Fort Hare, 2009-11) Makiwa, Tendai
    This study is a qualitative investigation of the contemporary practice of electronic citizen engagement in governance (e-governance). Semi-structured interviews and document analysis were the data collection techniques utilized. The study builds on the concept of the Public Sphere (Habermas, 1979), and the Participatory Communication concept to examine the nature of participation that e-governance had brought in the South African local government arena with the Nelson Mandela Bay Municipality (NMBM) as the case study. The findings were that the municipality's website (where the interactions took place) was being utilized more as an information dissemination tool as compared to a deliberative platform that was envisaged by Habermas. The analysis identified lack of a properly articulated Internet strategy to direct e-governance within the municipality.
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    Reader's perceptions of Idikelethu newspaper as a tool for community development in Alice, Eastern Cape.
    (University of Fort Hare, 2015-06) Methula, Nolukhanyiso Theorida
    Community newspapers play an important role in community development, especially within the communities in which they are produced. They play a huge role in lobbying people, empowering them and in ensuring that there is an active participation towards community development processes. Community newspapers are driven by democratic principles that are socially orientated and not profit driven. Hence, a number of people use them as a platform to share their views and ideas about anything that concerns them. In the light of the above, this study evaluates the reader's perceptions of ldikelethu Newspapers as a tool for community development, particularly in Alice, which is located within the Nkonkobe Municipality in the Province of Eastern Cape.
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    The Efficacy of Participatory Development Communication in rural cattle Farming Projects: A comparative study between the Nguni Cattle Development Project in the Eastern Cape Province of South Africa and the Heifer Cattle Development Project in the Midlands Province of Zimbabwe
    (University of Fort Hare, 2009-11) Nhedzi, Abyshey
    This study examines the effectiveness of participatory development communication (PDC) and empowerment knowledge constructs of Nguni Cattle Project, Eastern Cape Province in South Africa and Heifer Cattle Project, Midlands Province in Zimbabwe. Data for the study was collected from project staff and cattle farmers, who form part of community committees and community members, using triangulation with four data collection methods: participant observation, in-depth interviews, questionnaire interview and documents. This approach involves using more than one research method or data collection technique, because each addresses a different dimension of the research topic. By using a triangulation, qualitative and quantitative research approaches, the farmers' experiences of pro-poor development initiatives (Nguni and Heifer Cattle Projects) were discovered and understood.
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    The Impact of Online Advertising on Consumerism, Amongst University of Fort Hare Students
    (University of Fort Hare, 2008) Igonor, Omolara
    The penetration and significance of the internet to communication processes have made it an essential accessory in commercial processes. The internet is the platform for various new developments in telecommunications and media, including the advertising sector. Marketers are beginning to set aside part of their advertising budget for online advertising. This study explores the impact of online advertising and its promotion of consumerism amongst students. Specifically‚ the study examines to what extent are students exposed to online advertising, how much the exposure to online advertising influences student consumerism and what are the reasons for the growing use of the internet as a channel of advertisements. This research is built on a multidisciplinary approach in terms of its theoretical framework by combining theories from mass media, new media, advertising and political economy, because the internet is a part of the mass media, in as much as it is a new form of media. A single theory approach can not exhaustively address the questions of the social impact of online adverting therefore these three theories namely; technological determinism, cybernetic capitalism and Suggestion theory are employed. Three concepts of online advertising in the market arena namely; a seller’s market is emerging in online advertising; marketers are demanding more accountability and consumers are demanding more control are examined in this study. This study hypothesized that the invasion of the internet by online adverts, is promoting the equation of personal happiness with the purchasing of material possessions and consumption, otherwise known as consumerism amongst students. Results of the study revealed that; students respond to online adverts; it motivates them to purchase and more than half confessed to consuming online advertised Services and products in order to feel happy and to fall into a social class in the society. Recommendations are made with regards to balanced viewing of educational online adverts by students, students not equating consumption or purchasing with happiness and the school subscribing to various recent journals.