Department of English

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Browsing Department of English by Subject "Radio broadcasting -- Kenya"

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    An investigation into the reasons behind the patterns of code switching in radio broadcasting :a case study of Muuga FM radio station in Kenya
    (University of Fort Hare, 2015) Njeru, Pamela Kagendo
    This research attempts to identify the patterns of language behaviour in media discourse through the analysis of code switching occurrences in everyday conversational interactions. The goal of this study is to analyse code choices and the motivation behind such patterns, in order to see whether there are differences among the cases studied, and most of all, what is causing these differences in linguistic behaviour to occur.The study utilised the qualitative approach, with the case study design. Data used in analysis were collected and recorded during informal conversations by presenters and respondents in aired Muuga FM programmes. The recorded data along with the observational notes collected were analysed sentence by sentence and separated into several dyads in order to understand the relationship between the presenters’ code switching and that of the listeners. The data set for this work came from recording four interactive programmes in Muuga FM involving sampled media presenters and callers into the station, using purposive sampling as proposed by Mugenda and Mugenda (1999). Twenty call-in respondents from various purposively sampled programmes were interviewed to validate the recorded data. Each interview session lasted twenty minutes and the required data was indicated in the interview schedules.An attempt was made to demonstrate that code switching (CS) in the Muuga FM station's programmes is influenced by extra linguistic and social factors. Muuga FM anchors are found to use CS as a communicative strategy for effective communication between Muuga FM anchors and Muuga FM listeners.