Browsing by Author "Cilliers, Liezel"

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    Determinants of the intention to adopt social media to manage crime: the case of police officers at Zwelitsha provincial office
    (University of Fort Hare, 2023-09) Kwetani, Nyameka; Chinyamurindi, Willie; Cilliers, Liezel
    Orientation: The use and adoption of social media by public organisations facing characterised by numerous challenges, particularly in engaging and communicating with the public. The emergence and integration of new technological innovation and services has compelled the South African Police Service to identify the appropriate technology and facilities that can be applied to improve their professional practice but also their services and relationship with the Community Policing Forums. Social media has not only become a disruptor in government organisations but a valuable technological tool that the South African Police Service can use to manage crime. Research purpose: The study aims to investigate the determinants that influence the adoption of social media to manage crime among police officers at the Zwelitsha Provincial Office. Research approach/design and method: A quantitative research approach was used to gather information through a self-administered questionnaire. A sample of 206 SAPS employees in the Zwelitsha Provincial Office participated in this study. The Statistical Product and Service Solution (SPSS) was used to analyse the data. The Structural Equation Modelling (SEM) technique was used. Main findings: The findings of this study showed that performance expectancy, effort expectancy, social influence, and facilitating conditions had a positive effect on the intention of social media adoption by police to manage crime. Facilitating conditions were significant when considering the actual use behaviour of South African Police Service employees when using social media to manage crime. Practical implications: The study results practically contribute to social media adoption by South African Police Service employees to manage crime. Secondly, the study may assist the management of the South African Police Service in developing a policy around social media use and improving the employees' adoption of social media to manage crime.
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    Insights into Instagram use by Technical and Vocational Education and Training colleges
    (AOSIS Publishing, 2023-12-23) Cilliers, Liezel; Viljoen, Kim
    Background: Technical and Vocational Education and Training (TVET) colleges use social media to improve their brand and connect with potential students and employers. While Instagram is the third most popular social media network in South Africa, little is known about the marketing strategy of TVET colleges on this social media platform. Objectives: This article aims to investigate the use of Instagram as a marketing tool by TVET colleges in South Africa. Method: There are 19 TVET colleges that have an Instagram account. All posts were collected from these 19 accounts for the period January 2019 to June 2020 and analysed using sentiment and descriptive analysis. Results: Only 57% of TVET Instagram accounts were active, which means Instagram is the least utilised social media platform for marketing purposes among TVET colleges. TVET colleges use Instagram to connect with their followers, provide generic information, share what is happening on their campus and build their brand by exposing their achievements. Post sentiments were either positive or neutral. Conclusion: There is no social media marketing strategy to guide TVET colleges, leading to the unprofessional and inconsistent use of Instagram as a marketing tool. Contribution: The Department of Higher Education and Training (DHET) needs to compile a social media strategy to assist TVET colleges to engage and build relationships with all stakeholders.
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    Motivational Factors that Influence the Course Completion Rate of Massive Open Online Courses in South Africa
    (Society for Research and Knowledge Management, 2023-06-20) Cilliers, Liezel; Twinomurinzi, Hossana; Murire, Obrain
    Massive open online courses (MOOCs) have increased access to higher education by allowing South Africans to access free, online-based, open content created by higher education institutions worldwide. However, most MOOCs report significant student drop-out rates before completing a course. Higher education institutions must understand learner motivation for completing a MOOC. This paper examines the motivational factors influencing the completion rate of MOOCs in South Africa. This study employed a quantitative approach to collect data using an online questionnaire from South African respondents. A total number of 3147 responses were recorded, and the data were analyzed with SPSS V28. Correlation statistics tests were used to denote the association between the four independent variables and the dependent variable. The study's most important findings are that intrinsic and extrinsic motivating factors, motivation to continue, and the availability of resources positively impact a MOOC's completion rate. The study concludes that these factors will improve the throughput rate of MOOCs. It is recommended that all higher education institutions that offer MOOCs create a conducive online learning environment that offers independence and freedom of learning with plenty of communication and collaboration between students and facilitators. Creating such an environment will encourage active participation in the course and improve throughput rates.