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The Efficacy of Participatory Development Communication in rural cattle Farming Projects: A comparative study between the Nguni Cattle Development Project in the Eastern Cape Province of South Africa and the Heifer Cattle Development Project in the Midlands Province of Zimbabwe
(University of Fort Hare, 2009-11) Nhedzi, Abyshey
This study examines the effectiveness of participatory development communication (PDC) and empowerment knowledge constructs of Nguni Cattle Project, Eastern Cape Province in South Africa and Heifer Cattle Project, Midlands Province in Zimbabwe. Data for the study was collected from project staff and cattle farmers, who form part of community committees and community members, using triangulation with four data collection methods: participant observation, in-depth interviews, questionnaire interview and documents. This approach involves using more than one research method or data collection technique, because each addresses a different dimension of the research topic. By using a triangulation, qualitative and quantitative research approaches, the farmers' experiences of pro-poor development initiatives (Nguni and Heifer Cattle Projects) were discovered and understood.