Department of Communications
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Browsing Department of Communications by Author "Mgogo, Quatro"
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Item An evaluation of intercultural communication challenges and their impacts on academic performance of the University of Fort Hare students.(University of Fort Hare, 2015-07) Mgogo, Quatrolntercultural communication refers to the communication which takes place amongst the individuals from distinctive cultures. However, problems and challenges are evident in cases where people are not able to accommodate each other or communicate effectively across cultures. This study is of the view that, because University of Fort Hare has distinctive students in terms of their cultural backgrounds, then there might be possibilities that they come across with challenges relating to communicating across their cultures, given the factors like ethnocentrism, stereotype, prejudice and value system. This research study is therefore an evaluation of intercultural communication challenges and their impacts on the academic performance of University of Fort Hare students.