Njeru, Pamela Kagendo2025-08-052025-08-052015-01Njeru,P.K.An investigation into the reasons behind the patterns of code switching in radio broadcasting: A case study of Muuga FM radio station in Kenya.Alice.University of Fort Hare.http://hdl.handle.net/20.500.11837/3036Masters ThesesThis research attempts to identify the patterns of language behaviour in media discourse through the analysis of code switching occurrences in everyday conversational interactions. The goal of this study is to analyse code choices and the motivation behind such patterns, in order to see whether there are differences among the cases studied, and most of all, what is causing these differences in linguistic behaviour to occur. The study utilised the qualitative approach, with the case study design. Data used in analysis were collected and recorded during informal conversations by presenters and respondents in aired Muuga FM programmes.enHUMANITIES and RELIGION::Languages and linguistics::Other Germanic languages::English languageThesis